PPC (pay peer click)
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Written by: Root day of4/1/2011In the category Related topics "
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PPC (pay peer click) is a type of advertising which is paid for clicks on the ad and visited the following sites. The main priority is the effectiveness of advertising, the ads appear only to users who are looking for an offer. Furthermore, an overview of the efficiency investments, monitoring its own advertising.

Principle

As we mentioned before in this type of advertising is paid for the number of clicks made and not the number or display time. The customer sets the desired word in the system. Subsequently, just monitor the effectiveness of ads, clicks, and accordingly change their ad text and adjusts the cost per click.

Advantages:

 

- Price is only for the clicks made

- Efficient tracking advertising effectiveness

- Online access, control

- The possibility of targeting specific groups of users

- Stop any run can be done immediately

Disadvantages:

- Daily monitoring of advertising in the event of a major campaign

- Expertise and experience (eg, efficiency and relevance of the keyword advertising system specific knowledge, the diversity of markets and language differences, strengths and weaknesses of the ads ...)

PPC systems used in the CR:

Google AdWords

Among some of the most sophisticated systems in terms of work for the user. It is simple, neat and easy to set up its own campaign. Let us also not forget that that Google is one of the most popular search engine another advantage vzpočívá in setting advertising only if it is only visible in the browser.

Sklik

This system uses www.seznam.cz portal, which is the largest search engine in the Czech context. It also uses the ads displayed on www.atlas.cz. The user interface is similar to AdWords

AdFox

Here ad on www.centrum.cz and its partner sites.

Etarget

This system does not use any major search engine. Display advertising is www.anonce.cz sites.

www.zive.cz, www.nova.cz, www. idnes.cz and www.volny.cz

Other options paid advertisement

PPV (pay per view) - pay per view

Here is paid for each ad. The price is usually per-thousand impressions, it linked the targeted site level

Flat rate

The so-called payment for time and position. Here you pay for how long and at what point will have their ads displayed.

PPS (pay per sale) and PPA (Pay Per Action) - payment for the sale and the "action"

 

Here, the issue is that users take advantage of our advertising and do some action. As an example, the registration e-mail, online catalog, etc.

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