Overview of PPC systems
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Written by: Root day of4/2/2011In the category Related topics "
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The PPC, we have previously written in one of our articles. Recall that the PPC (pay peer click) is a type of advertising that pays for clicks on the ad. This is a very effective type of advertising. The ads are displayed only to people who seek it, the main advantage is efficiency, the price list, and online access control. Today, further description of the major players in the market for us and we will compare the different prices.

Sklik

Sklik is a system that uses a server www.seznam.cz. It follows a huge advantage seznam.cz one of the biggest Czech search service here is your biggest success in ad views. Furthermore, the site uses zbozi.cz, firmy.cz, bazar.cz, obrazky.cz. The user interface is similar to AdWords, which will be mentioned below.
Order ads
Everyone is clear that the location and position of your ads is important. Sklik uses the principle of auction, where they are considered factors such as the relationship of advertising and click-through rate.
CPC
You apply what PPC advertising is typically not pay for impressions, but the actual CPC. Furthermore, do not pay anything for registration. Minimum cost per click is 20 cents, but we must remember that the more Determine a higher price per click, so we get a better position. Conquest of credit, from which is paid clicks, the list of your wallet.
Conquest can then be made by bank transfer, credit card or money wages.

AdWords

This system uses vyhledácí google.com. Adwords advertising network reaches about 70% of users in the world. The user interface is similar to Sklik, the main advantages lie in a simple, easy and clear set their own campaigns. The activation fee is 150 CZK and a minimum price per click varies from 9 cents.
Payment
Payment can be made in two variants, like manual or automatic payment.
Manual Payment
In the case of manual payment you must pay for advertising before you publish it. Again, there goes the type of credit for AdWords, which will be deducted from his advertising costs. Charge your credit can once again transfer or credit card.
Automatic payment
With automatic payments charged to expense after advertising. Debit your account, then charged the cost per month from the last payment. Or, upon reaching credit limit. Payments can be made again by credit card or bank when you set up direct debits.
E-target
The company operates in Central and Southeastern Europe. Display ad using this site anonce.cz, zive.cz, nova.cz, and idnes.cz volny.cz. Minimum cost per click is again based on the NCTR (CTR) of the word.

AdFox

Here ad on www.centrum.cz and its partner sites.

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