Internet Advertising
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Written by: Root day of4/2/2011In the category Related topics "
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Internet advertising is part of the so-called Internet marketing. The concept, which is related to internet marketing being used is e-business. E-business is called business activity that takes place through information technologies, including digital and online communication, online research, but also online marketing.
Another important term that is not always exactly used the term online advertising. In the narrower sense is the same term as Internet advertising. In a broader sense includes any advertising which spreads any other electronic channels (media), so it is a mobile advertising, relative to the location - GPS, Internet advertising.

Here we have these kinds of basic types of Internet advertising:
- Sheet advertising
- Text ad
- Intextová advertisement
- Search Marketing

The Internet ads using these business models:
- Pay per click - CPC (Cost Per Click)
- Pay per view
- Pay per click
- Payment at a fixed location and time display
Billboards
This is the type of advertising where the customer pays for the bulk of advertising space. An example might be banner ads or video ads.
Text Ad
Here we are talking about any form of paid and unpaid links. For some formats, this is known as hypertext. Sometimes we meet up with the concept Intextová advertising. It's an ad that is displayed in text form such as ruptured. If so move your mouse over the text indicates, we see advertising VVE form of text, image or Flash animation. The price for such advertising is the same as the type of PPC, which are paid only per-click advertising.
Pay per click (PPC)
PPC (pay peer click) is a type of advertising which is paid for clicks on the ad and visited the following sites. The main priority is the effectiveness of advertising, the ads appear only to users who are looking for an offer. Furthermore, an overview of the efficiency investments, monitoring its own advertising
Pay per View - PPV (Pay per view)
Price for this ad is determined by the number of impressions. This indicates the majority of the thousands of views and as a CPM (cost per mile) or CPT (Cost Per Impression).

PPS (pay per sale) and PPA (Pay Per Action) - payment for the sale and the "action"

Here, the issue is that users take advantage of our advertising and do some action. As an example, the registration e-mail, online catalog, etc.



These sources was used:

http://cs.wikipedia.org/wiki/Internetov% C3% BD_marketing
http://cs.wikipedia.org/wiki/Internetov% C3% A1_reklama

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